Physician burnout rates are on the rise, and integrated health systems across the country are trying to find ways to keep their physicians, and therefore their patients, happy. One of the easiest ways a hospital can keep their staff more satisfied with their job is by offering an on-the-job perk such as a new uniform program.
Investing in the professional appearance of your physicians tells them that you have confidence in their skills. A sharp and polished appearance also gives patients more trust in their physicians. This ultimately does translate to more satisfied patients, happier doctors, and better health outcomes.
The two main considerations for a new uniform program for your brand or hospital are appearance and function.
According to Brandtwist.com, “Employees care about how they look. An attractive uniform can greatly enhance self-esteem, which in turn improves attitude. One extremely important detail is the fit. Baggy or tight garments can make employees feel self-conscious and less confident in interacting with customers. Other important details include color, fabric, and style, which should reflect the company brand.”
This consideration is especially important in a highly demanding role of a physician. Lab coats and scrubs must be able to stand up to wear and tear, and they must satisfy the demands of the job. This includes being made with highly functional performance fabrics, having plenty of pockets for storage, and a design that doesn’t limit movement.